Candy companies have done successful business in the market and are also best in customer relationship management. This infographic depicts the strategies employed by established candy companies in CRM.

The main tactics of CRM involves acquiring customers first, enhancing the products or services and retaining customers by bringing consistent changes. Gathering the requirements of customers is the basic step to introducing a product in the market and attracting potential customers. As the trends and tastes of customers change frequently, companies need to come up with innovative ideas to keep up with the changing lifestyles and competitors.

PEZ has been successful in introducing PEZ dispenser and recasting it as a candy company that also sells toys. M&Ms improved the shell coating of their chocolate candies, which become a huge hit and kept chocolate from melting easily. Jelly Belly company successfully turned jelly beans into energy food for athletes.

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