Social media is highly unpredictable. You never know what response you might get from your followers online. If you are not careful about what you ask or say, things can get pretty ugly. Certain online campaigns, even with most harmless intentions can go viral and can cause considerable damage to the reputation of organizations. Here are top five social media failures that were witnessed in 2012. Find out what circumstances lead to these disasters in this infographic.

1. Hurricane Sandy offer
Special Sandy offer was launched by American Apparel which asked people who are bored to buy and get 20% discount from them. Enraged people lashed out on Twitter.

2. Rule 40, 2012 London Olympics
Rule 40 prohibited athletes from mentioning brands which were not official sponsors. This lead to numerous scandals.

3. Waitrose Shopping
Waitrose supermarket asked Twitterverse to tell reasons about why they prefer shopping at them. They received all kinds of unusual tweets.

4. McDonald’s Stories
On being asked to post about their experience associated with happy meals to its users, Twitter responded with shocking stories about McDonald’s.

5. Toyota Camry Campaign
Toyota which spammed Twitter users to promote their Toyota Camry, had to close the campaign and apologize.

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