Social media marketing shall become effective in the year 2013 and consumers shall become marketers in the due course of time. It is predicted that social gaming shall go mainstream and shall become a cross platform. Infact this era will see the emergence of social TV where the viewers would be able to comment and also share during the air-time itself.
Marketing must be considered as an investment rather than an expense. Developing a good marketing plan is necessary and this might include creating a powerful website which is easy to navigate and has a professional appearance. The website must be able to generate a lot of traffic. This can be done by creating blog articles, engaging in social media conversation and creating and managing the pay per click advertising campaign.
In 4200 BC, first signs of custom marketing have been found in caves. In the year 1900, Michelin developed the Michelin Guides which was a 400 page guidebook for drivers to maintain their cars. In the year 1985, UK saw a boom in the customer magazine market which was followed by the widespread popularity of the Live Vault’s John cheese video in the year 2005.
Until most recently, the popular form of marketing has been outbound marketing. From 1450-1900s, printed advertising was the popular marketing medium. These included magazines, posters and billboards. From 1920-1949, more new forms of marketing such as radio, TVs and telephone gained popularity. It was only later in the year 1985 that print advertising gained momentum. But it is only now that the era of inbound marketing has come to the surface. This includes social media marketing, email marketing and telemarketing.
It is a fact that the number of Smartphones shipped in the year 2011 is more than the number of phones and laptops! About 22% of the US marketers feel that mobile marketing plays a very important role on overall marketing while 8 % feel that it is not very important.
Email is the preferred method of commercial communication of 74% of all the online adults.49% of the finance industry reads its email through the web while 23% of it read their email through mobile phones.
The steps to be followed for event marketing include setting up an event, promoting it through emails, social media and YouTube etc., concentrating on social media specific event promotion and finally running the event after tracking the progress.
In the year 2011, 80.2 billion dollars were spent on online advertising which grew by 17.5% in the year 2012. The retail industry earned revenue of 23% from ads in the year 2011 while telecom industry earned 14%, auto industry earned 11% and media earned 4% in the same year.
Digital marketing has hugely developed and improved in the past few years. This is clearly evident from the fact that 28% of the organisations have moved their marketing budgets to the digital channels. While 700000 local business have active pages on Facebook.
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