In the age of information and technology, shoppers started enjoying online retail now. However, shoppers still believe there will be room for their traditional modes of shopping—retail stores. Withal, a new survey tells shoppers are ready for an advanced and cross-channeled shopping experiences. Follow infographic to explore more.
Findings of the survey show most shoppers believe that today’s shopping has multiple channels; they want this trend to blossom throughout the industry. Over 60% of global shoppers predict that by 2014, multiple retail channels: web, social, mobile, and physical, will be the norm for most stores.
The majority of modern shoppers want a personalized experience, whether browsing online or while inside a store. They said the internet was the top channel they preferred to not just browse, but to purchase. By contrast, the respondents say that they want local shops to explore the future they envisioned. However, 30% of participants felt that most retailers are not currently using all the channels mentioned above.
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