SEO (Search engine optimization) is a technique implemented to increase the visibility of website over internet in the natural listings of various search engines.

SEO mainly comprises of three parts that includes:

Keyword research:

• This process involves searching related keywords for your website.

On- site optimization:

• To make the website SEO friendly, it is important for you to write a unique content, add title tags and meta description.

Off-site optimization:

• This process comprises of link building techniques and promoting the site over social media networks like Facebook, twitter and LinkedIn.

Most of the men and women over internet make use of search engine to gather required information and reports show that 90% of men and 91% of women use search engine to acquire desired information.

According to report generated by Webvisible and Nielsen, it was determined that 74% of consumers use search engines like Google and Yahoo for getting information, 65% individuals use yellow pages directory and 44% make use of local news paper.

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