Most companies started investing huge amounts into social media marketing. ROI (Return on Investment) is a business metric by which allows advertisers and marketers to gain revenues. 76% of businesses use social networking sites for business targets. 64% of advertisers started including social media.

15.4% of CMOs said that social media marketing carried out via FaceBook offers significant ROI, 14.3% of marketers believe ratings are good tools to gain ROI. While 11.4% of online advertisers state Twitter is a good platform, 10.9% of respondents say LinkedIn is also effective channel.

However, few emerging platforms and the percentage of increase is given below

YouTube 77%

FaceBook 75%

Blogs 75%

Twitter 73%

Linked 69%