Colors influence us in our day-to-day life. They affect our buying habits. Color offers an instantaneous method for conveying meaning and message in a logo design. It’s probably the most powerful non-verbal form of communication. The subliminal messages we get from color shape our thoughts.

Let‘s take look at different colors and their psychologies. White is known as the universal color of peace and purity. We find it in logos as reversed text or negative space. Yellow signifies warmth. It is often used in logo designing to get attention and create happiness. For example, see Mc Donald’s logo.