Today, smartphones have changed the way people shop in a big way. Smartphone owners started purchasing goods on online, engaging with brands. In 2011, 117% of annual increase in traffic recorded from iPhones. 85% of increase is seen from Android smartphones.

Online traffic via iPhone increased from 2.45% in first quarter of 2012 to 5.41% in second quarter. The average order value of iPhone users is $97.49 and $97.16 of Android users. 46% of companies have mobile version websites, and 45% of businesses developed mobile apps.