Online marketing has become one of the best channel for selling products and services. The trend has not just advantages but challenges too. The above shown chart clearly mentioned both pros and cons of online marketing using various social networking sites including other methods.

For example, if we use social networking sites like Facebook, twitter, etc for online marketing, we can create greater impact since Facebook is available in smart phones also. It is easy to target specific audience by age, sex, etc.

Whereas SEO marketing promises high traffic if ranked top. But it is expensive, unpredictable and hard to track. Key words define the scope of reaching.

Video marketing and pay per click methods are advantageous but have disadvantages too. To upload good quality videos we must invest more money. However, pay per click marketing gives immediate results and excellent tracking facility. But ends when budget is reached.