Social media marketing is on the rise and being increasingly used by the automobile industry for product launches. Ford, Chevy and Volkswagen have used social media to create awareness and hype about their new cars. They have experienced a huge success. On the hand Honda, Toyota and GM have ended up with disastrous results.

What are the lessons to be gathered from their experience? Firstly, it is advised that companies create social profiles on prominent media sites. Interaction with the fans must be friendly and not corporate.

Steer the users and fans towards praise and likes, ensuring that your company remains in the background. When a user reacts negatively on the site, it is important to react. Silence will only brew misunderstandings.

Organizing online events and contests encourage fans to interact and expand the chain.