Smartphonatics by Country
Smartphonatics are those people who change their behavior regarding shopping, finance and payment mode because they own a smart phone. Smartphonatics drive the demand for mobile payments and banking. Among all, India has the major concentration of them with 60%. US and Australia have only 20% and 16% of them.
Even though the concentration in other countries seem to be less in percentage, it still provides a stark difference between the payment mode of smartphonatics and other consumers.
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